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Independent web studioStaffordshire · UK

Good businesses
shouldn't look average
online.

I design, rebuild and rescue websites for service businesses that already do good work — but look weaker online than they should.

Fixed-price projectsMobile-firstNo agency handoff
Selected buildObsidian Detailing
detailing.obsidiancreative.uk
Obsidian Detailing website shown in a desktop browser frame
100Performance
100Accessibility
100SEO
Directwith Jason
Fixedproject pricing
The 10-second problem

Your website is being judged before anyone reads the small print.

Customers decide very quickly whether a service business feels credible, relevant and easy to contact. If the first screen creates doubt, the rest of the site has to work twice as hard.

That is why my free trust audit starts with what a real customer sees first — not a 40-page technical report.

Run the trust test on my site →
01

Do I trust this?

Does the first screen make the business feel established, current and credible?

02

Do I understand it?

Can a visitor tell what you do, who it is for and why they should care?

03

Can I act?

Is the route to call, book or enquire obvious — especially on a phone?

Selected work

Proof should be visible.

Not decorative mockups. Real work, real decisions and a clear reason behind every build.

Obsidian Detailing website project 01 / 03
Service businessWeb design · conversion · local

Obsidian
Detailing

A booking-focused detailing website built to make the business feel more credible, make packages easier to understand and reduce friction on mobile.

LegacyXV2 creator website project
Creator platform · 02

LegacyXV2

A performance-led content hub with clear routes to updates, hardware, collaborations and community.

View case study →
Trades website concept
Trades concept · 03

Service-first build

A direct, conversion-focused concept showing how a local trade site can communicate trust without clutter.

Explore concept →
Engineering is part of design

Fast enough to disappear.

A website should feel immediate. Performance, accessibility and search foundations are not technical extras — they directly affect confidence, usability and whether a visitor stays long enough to convert.

See how the work is built →
Performance100/100
Accessibility100/100
SEO100/100
LCP~0.5sec
Direct with the person doing the work

No account manager.
No handoff.
No agency theatre.

I’m Jason. I work directly with service businesses that need their online presence to catch up with the quality of the work they already do.

That means clearer recommendations, faster decisions and a website shaped around the business — not around keeping an agency process busy.

Process

Clear from first look to launch.

Simple enough to keep momentum. Structured enough that nobody has to guess what happens next.

  1. 01Audit

    I review what is weak, confusing or costing trust.

  2. 02Scope

    You get the right recommendation and a fixed quote.

  3. 03Build

    I design, develop and refine the site around the business goal.

  4. 04Launch

    Go live, transfer ownership and settle with post-launch support.

Client feedback

What clients say.

Approved feedback from businesses I have worked with.

Based in Staffordshire · working across the UK

Local when it helps.
Remote when it doesn't matter.

Your site gets ten seconds.

Make them count.

Send me your website or main business link. I’ll tell you what is costing trust, what I would fix first and whether you actually need a rebuild.

Get my free 10-second trust audit ↗