Pricing & process
How much should I realistically budget for a website?
That depends on what the business actually needs. Leaner projects sit lower, more commercially involved projects sit higher, and more complex builds are quoted properly based on scope. The right starting point is the
pricing page or a free audit, not guessing from page count alone.
Do you offer a fixed price or just an estimate?
Fixed price. If the project is a fit, I scope it properly and give you a clear quote before the build starts. I do not like vague pricing any more than clients do.
How quickly can you build or rebuild a site?
Most projects are delivered in around 1–2 weeks once I have the content, business details, and decisions needed to move. If content is late or feedback drags, the timeline stretches with it.
What do you need from me to get started?
At minimum: your services, your location, your contact details, and enough information to understand how the business should be presented. Photos, reviews, accreditations, and proof make the site much stronger.
Can you improve my existing site instead of rebuilding it?
Sometimes. If the current site has decent foundations, improving it can make sense. If it is slow, cluttered, outdated, or built on weak foundations, rebuilding is usually cleaner, faster, and better value. In some cases the right answer is a focused
Website Rescue rather than a full rebuild immediately.
What is Website Rescue?
Website Rescue is a focused fix for businesses with an existing site that is weak, unclear, outdated, or hurting trust. It is for cases where the current site may be salvageable without pretending a full rebuild is just a small edit. You can read more on the
Website Rescue page.
Do you include revisions?
Yes. Enough to get the site right. I do not run projects on one tiny change at a time forever. Feedback is handled in rounds, decisions get made, and the build moves forward properly.
What makes a project a bad fit?
Ultra-low-budget jobs, vague briefs, endless revision energy, or projects where nobody is ready to make decisions. I would rather say no early than drag a weak-fit project out badly.
I had a bad experience with a web agency before. What is different here?
You deal directly with me. Scope is clear, pricing is fixed before work starts, payment is split 50/50, and you own the finished site. No long contracts, no forced retainer, no agency layers.
Ownership & tech
Do I own the website?
Yes. Once the final invoice is paid, the finished site is yours. I do not trap clients inside a platform or hold domains and files hostage.
What about hosting and domain names?
If you already have a domain, we use it. If not, I will tell you the cleanest way to buy one. Hosting is separate from the build price, and you will know what it costs before anything is set up.
Can you handle updates after launch?
Yes. Small fixes and tidy-ups are covered in the 30-day post-launch support period. Bigger changes, new sections, extra pages, or additional work are quoted separately before anything starts.
Do you offer ongoing support after the first 30 days?
Yes, if you want it. Ongoing support can include hosting, monitoring, backups, minor updates, and small improvement work. It is optional, not a forced retainer. You can see the options on the
Support page.
What kind of businesses usually take support?
Usually businesses that do not want to touch the site themselves, want small updates handled without friction, or want a clear point of contact if something changes after launch.
Do you set up business email addresses?
I do not resell email services. I can point you to the simplest setup for Google Workspace or Microsoft 365 so you control it properly yourself.
Why not just use Wix, Squarespace, or a cheap template?
You can. For some businesses, that is enough. The problem starts when the site looks generic, loads badly, hides the offer, or makes trust harder to build. The point of a proper build is not just having a website. It is having one that supports the business properly.
Content & results
Do I need to write all the website text myself?
No. You give me the raw business information and I shape it into clearer website copy. I do not expect clients to arrive with polished web copy ready to go.
What if I do not have photos, reviews, or much content yet?
That is common. We work with what you have first, then identify what is missing. Stronger proof, better photos, and clearer content usually improve the result, but lack of polish at the start is not unusual.
Can you guarantee first-page rankings or number-one positions on Google?
No. Anyone guaranteeing that is either guessing or lying. What I can do is build a site with solid structure, speed, and SEO foundations so it is in a much stronger position than a slow, messy alternative.
Will the site be fast on mobile?
That is the standard, not an add-on. I build mobile-first, keep code lean, optimise images, and pay attention to performance from the start.
Do you only work with trades and local service businesses?
That is the main focus, because those businesses usually depend heavily on trust and local search. The same principles also work for other service businesses that need clearer messaging and a stronger enquiry path.
Do you only work with businesses in Staffordshire?
No. I am UK-based and can work remotely with businesses anywhere. Staffordshire is a local focus, not a hard limit.
What if a new website is not actually the main problem?
Then I will tell you. The free audit is there to identify the bottleneck properly. If the issue is traffic, offer clarity, weak proof, or something outside the site itself, I would rather say that than sell the wrong fix.